Job Description

Job Title: Social Media and Marketing Specialist Exemption Status/Test: Nonexempt Reports to: Director of Communications (Public Information Officer) Pay Grade: AP3 Dept./ School: Communications Office Calendar Days: 226 Primary Purpose: Develop media and promotion strategies for districtwide operations. Design elements for online and print media, posters, signage and other marketing materials. Serve as liaison between staff, students, parents and the community. Qualifications: Education/Certification: Bachelor's degree in Communications or related field Special Knowledge/Skills: Ability to visualize and transfer abstract ideas into concrete images and graphics Proficiency with graphic design, word processing, presentation software, and Adobe Creative Suite Proficiency with social media websites, editing, maintaining and creating advertisement campaigns within them Ability to operate recording and production materials such as cameras, microphones, and lighting Website editing and proficiency in mass notification systems On camera experience for media interview purposes Event planning experience Knowledge of commercial printing process and material production Demonstrated skill in writing, proofreading, editing and desktop publishing Branding implementation knowledge Strong customer service skills Strong organizational, communication, and interpersonal skills Ability to meet established deadlines while managing multiple projects Major Responsibilities and Duties: Design, prepare, and edit online and print graphics, publications, and presentations. Consult with clients on project needs and present concepts with supporting brand and marketing rationale. Organize and maintain logos across the district. Maintain branding strategy for district and schools. Record and produce high quality videos for web, social media, and special events, on location or with studio setup. Produce original digital artwork and graphic layouts for campus and district initiatives and events. Take high quality photos for various purposes including but not limited to special events, headshots, promotional materials, social media, web, etc. Maintain and edit websites for districts, departments and campuses. Maintain social media presence and monitor/respond to comments, promote engagement. Logically organized archived files. Develop creative campaign ideas. Help plan and organize events, assist in areas of the event day-of. Deliver goods to schools when needed such as awards and recognitions. Write and proofread copy. Coordinate with in-house printing services and outside vendors for printing and distribution of publications and projects. Maintain and enforce visual appearance and brand continuity in print and digital environment. Maintain archive of all district digital assets. Compile, maintain, and file all reports, records, and other documents as required. Follow district safety protocols and emergency procedures. Follow privacy procedures and protocols. Represent the district in a positive manner. Supervisory Responsibilities: Supervise webmasters at campus levels and provide them with assistance when needed. Supervise the implementation of district, campus and department logos across the district and the correct use of them. Mental Demands/ Physical Demands/ Environmental Factors: Tools/Equipment Used: Standard office equipment including computer, laptop, iPad, digital camera, prompter technology, lighting studio, video camera, tripod, and other recording devices. Posture: Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting Motion: Repetitive hand motions, frequent keyboarding and use of mouse; occasional reaching Lifting: Occasional lifting and carrying. Environment: May work prolonged or irregular hours; occasional districtwide and statewide travel. Occasional weekend, and holiday hours. Mental Demands: Work with frequent interruptions; ability to multitask, maintain emotional control under stress. This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required. The Harlandale Independent School District does not discriminate against any employee or applicant for employment because of race, color, religion, gender, national origin, age, disability, military status, genetic information or on any other basis prohibited by law. An Equal Opportunity Employer

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