Job Description

About the company

The Professional Artist Association provides lifelong support for fine artists to prosper.

Our Mission Is To Empower Visual Artists To Make A Living With Their Art Skills So That They Can Bring Light To The World.

🥇 The talent you will be a part of:

• Fulbright Scholars, Masters in Fine Arts, top MBAs…
• Published authors, Social Media Influencers…
• Ex-Google Arts & Culture, Ex-Sotheby’s, Ex-Christie’s...
• …and you!
  

More specifically:

You will work directly with the founder and our Operations Manager, taking all Content away from them, and leveling it up.

You will leverage our videographer, guiding him in recycling content from our archive.

Access to anyone else in the team as needed (art biz coaches, sales team, experts)

You get the picture:

You are smart and creative, so you like working with smart and creative people.

Simply put, everyone in our team is top talent

We are looking for you as our next star that raises the bar!

About the role

If you are a Social Media Content Marketer that has…

• Extreme ownership of every detail delivered
• Impeccable taste for beauty
• Proven trackrecord of minimum 3 years as Social Media Mgr/Mrktr

🌟 …and you are interested in a new challenge…

• Working with a world-class team in building a world-class brand
• Contributing to a meaningful mission to empower fine artists
• Getting compensated generously & steadily every month

…then if you answered yes to all points, this may be of interest to you:

NOTE : This new opportunity is only for Social Media Content Marketers with an extraordinary track record of proven past client results they can refer to for double-checking.

About you

The Professional Artist Association is looking for you because you have…

Skills:

• Social Media geek : Instagram and YouTube are your native platforms, you know them all.
• Passionate Content Creator: you know what makes people stop scrolling, watch & tap
• Copywriter: you get into the mind of the customer of a niche making them feel “seen”
• Online Marketing Veteran: you can talk funnels like other people talk about sports
• Content Curator: you know how to recycle existing content for maximum reach
• Outstanding written communicator in English (no typos, 100% precise).

Traits:

• Precise: extraordinary attention to detail (minimal mistakes, never same mistake twice)
• Results driven: you love creativity… as long as it crushes KPI targets
• Proactive owner that never brings problems without proposing a solution
• Comfortable fine-tuning SOPs to ever higher degrees of perfection
• Autonomous: 100% self-reliable, need no micromanagement if the goal is clear

Bonus:

• You understand fine artists (painters, sculptors, fine art photographers) from experience.

What's in it for you?

You’ll be responsible for Co-creating, Publishing & Engaging ALL our Social Media content.

The most BEAUTIFUL, INSPIRING & USEFUL social media content in the fine artist space.

This means you will act as Social Media Manager 80% and Social Media Content Marketer 20%.

***In a nutshell: you will post all our posts, in all platforms, and engage with all comments resulting in new leads.***

INFINITE WEEKLY FLYWHEEL:

1️⃣ CO-CREATING: (KPI: grow quantity of views month over month)
2️⃣ PUBLISHING: (KPI: grow email lead gen month over month)
3️⃣  ENGAGING: (KPI: grow post % engagement month over month)

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Le'ts break it down:
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1️⃣ CO-CREATING: (KPI: grow quantity of views month over month)

Half a day per week creating these content pieces:

🟧 You create it from scracth, or repurpose it from a source given, and post it:

3x daily Instagram stories promotional STATIC CANVA IMAGES

1 weekly: Q&A Carousel advice from our member’s newsletter

1 weekly 💣 Value Bomb 2-Step Post from IG Stories static canva for rest of platforms

🟩 It is given to you by our video editor and you post it properly.

The rest of content types you will see below

2️⃣ PUBLISHING: (KPI: grow email lead gen month over month)

Every day you will spend “3 golden hours” in flow publishing on the 7 platforms below:

📲 INSTAGRAM

📥 3x daily Instagram stories promotional

Examples:

Reply with KEYWORD manychat NEW lead magnet (changes every week)

Link in bio CORE lead magnet (report + join list)

Link in bio register to next workshop reply with KEYWORD

// (max 5 stories are up at any time)

👥🎨 2x daily Instagram core posts

👥 1x Talking head of case study interviewed with advice and CTA to join them at PAA

🎨 1x Artwork reel by another artist with Caption written by us with inspiring advice

→ (reusing already successful reels posted in other accounts 3+months prior)

🏆 3x weekly Instagram premium posts

MON: 1 weekly: Animation inspiring

WED: 1 weekly: Q&A Carousel advice from our newsletter ( caption template )

FRI: 1 weekly: Handwritten journal notes

→ CTAs

Join newsletter

Register to monthly workshop

Book a call

📺 YouTube

Post these same assets from Instagram, only different one is weekly Podcast:

Day Posts

Monday

🏆 1 Animated Video

Tuesday

👥 1 Talking Head Video

Wednesday

👥 1 Talking Head Video

Thursday

🎧 1 Podcast Abridged 20-30min

Friday

👥 1 Talking Head Video

Saturday

Sunday

👥 1 Talking Head Video

✅ Publishing Checklist

For every post you make in any platform, you will follow a detailed Checklist.

If there is no checklist for a platform, you will create one.

Here sample first 10 steps of 33 steps to post in Youtube:

🔀 Distribution Guidelines

Execute the YouTube Video Following Actions System we will provide you. It includes promoting your video on various platforms such as:

• releasing a post on LinkedIn
• sharing on Instagram
• including the video in our newsletter when we release the podcast Thursdays
• using smart links and playlists to drive traffic to the YouTube video
• Subscriber growth
• Watch time and average view duration
• Engagement: Likes, Dislikes & Comments
• 🥇 Discovery calls booked from video into Calendly

🗣 Facebook ****Group

Post these same assets from Instagram, only addition is weekly Podcast:

Day Posts
Monday	🏆 1 Animated Video
Tuesday	👥 1 Talking Head Video
Wednesday	👥 1 Talking Head Video
Thursday	🎧 1 Podcast Announcement
Friday	👥 1 Talking Head Video
Saturday
Sunday	👥 1 Talking Head Video

KPIs:

• % follower growth
• % engaged vs views
• 🥇 Email & DM leads thanks to your posts

🚹 Facebook Page

Exactly the same as Facebook Group above but for our Facebook Page:

Day Posts
Monday	🏆 1 Animated Video
Tuesday	👥 1 Talking Head Video
Wednesday	👥 1 Talking Head Video
Thursday	🎧 1 Podcast Announcement
Friday	👥 1 Talking Head Video
Saturday	💣 1 Value Bomb from IG Stories
Sunday	👥 1 Talking Head Video

KPIs:

• % follower growth
• % engaged vs views
• 🥇 Email & DM leads thanks to your posts

🧶 Threads

Exactly the same as Facebook Group above but for our Threads Page:

Day Posts
Monday	🏆 1 Animated Video
Tuesday	👥 1 Talking Head Video
Wednesday	👥 1 Talking Head Video
Thursday	🎧 1 Podcast Announcement
Friday	👥 1 Talking Head Video
Saturday	💣 1 Value Bomb from IG Stories
Sunday	👥 1 Talking Head Video

KPIs:

• % follower growth
• % engaged vs views
• 🥇 Email & DM leads thanks to your posts

🛄 Linkedin Page

Exactly the same as Facebook Page above but for

Day Posts
Monday	🏆 1 Animated Video
Tuesday	👥 1 Talking Head Video
Wednesday	👥 1 Talking Head Video
Thursday	🎧 1 Podcast Announcement
Friday	👥 1 Talking Head Video
Saturday	💣 1 Value Bomb from IG Stories
Sunday	👥 1 Talking Head Video

KPIs:

• % follower growth
• % engaged vs views
• 🥇 Email & DM leads thanks to your posts

🐣 Twitter/X

Exactly the same as Facebook Page above but for

Day Posts
Monday	🏆 1 Animated Video
Tuesday	👥 1 Talking Head Video
Wednesday	👥 1 Talking Head Video
Thursday	🎧 1 Podcast Announcement
Friday	👥 1 Talking Head Video
Saturday	💣 1 Value Bomb from IG Stories
Sunday	👥 1 Talking Head Video

KPIs:

• % follower growth
• % engaged vs views
• 🥇 Email & DM leads thanks to your posts

3️⃣  ENGAGING: (KPI: grow post % engagement month over month)

Every day you will spend 30 to 60 minutes:

Minimum 20 DMs per day to open new conversations for Appointment Setter.

Comment-replying, DM-responding, and DM-outreach to new followers.

Deleting and blocking any trolls.

You will MANUALLY post on all platforms because using publishing platforms hurts reach.

The goal is grow positive follower engagement & so views month of over month.

Every day you will spend 30 to 60 minutes on Engagement: we will hand you a strategy for driving follower growth on LinkedIn and X by collaborating with accounts that have 10k+ more followers than us, engaging with each other's content.

You will report the weekly KPIs on all platforms in a single Google sheet tab.

As the Social Media Manager, you will create and own these SOPs, refine them using your expertise & elevate them to value generation machines.

How to apply?

• You're ready for a new challenge right away
• You want to add to your portfolio another big win helping us break into multi-7 figures
• You want to be part of the leading education global organization helping fine artists thrive

If that sounds like you, we'd love to have a conversation.

1) Please submit your cover letter and CV (It's ok to use AI to help you craft it, but if it sounds like an AI copy/paste you will be immediately disqualified.)
2) Please add a short loom video (maximum 5min, less is better) explaining only your relevant accomplishments & why you think this is a great fit for you.
3) We will hand pick up to 5 candidates to go to the next stage which will require a small assignment to prove your skills.

We commit to getting back to you as fast as possible.

Thank you for your interest!

Job Tags

Remote job, Full time, Immediate start, Sunday, Saturday,

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